The Biggest Names In Gps

Submitted by: Mark Etinger

GPS devices are currently being used by motorists, vacationers and outdoor enthusiasts to help them travel in the safest, most efficient manner possible. GPS for the consumer market has quite simply changed the way we travel making it more fun and easier than ever before. Once considered the realm of the military or large shipping companies, GPS has changed focus radically in the past several years to meet this growing consumer demand.

During this time, a handful of innovative companies have risen to the top of the ranks of the GPS elite. These are the companies that are currently selling more GPS units than any other, and are pushing the envelope in terms of features and affordability.

The following represents a look at the biggest names in consumer GPS technology, and what they re doing to keep this growing industry hotter than ever. They are by no means the only companies currently offering GPS devices consumers, but they are the ones who crafted the strongest brands and reached millions with effective marketing campaigns.

Garmin

Founded in 1989, Garmin has committed all their resources and creativity to designing GPS devices that are easy to use, but deliver powerful navigational capabilities to end users. Millions of Garmin GPS units can now be found in cars, trucks, boats and planes. The company is also a leading innovator in the Wireless GPS technology that is putting the functionality in cell phones around the world.

Tom Tom

Tom Tom is the little GPS company that could. Founded in 1991, Tom Tom is currently the leading provider of portable GPS navigation devices for the car. The company has placed much of their recent efforts in the area of high-speed traffic data transmission, making it one of the best choices for those individuals who want access to real-time traffic information as they drive.

Magellan

Another leader in the burgeoning GPS industry, Magellan has also focused their efforts on consumer technology. With Magellan devices in hundreds of thousands of cars around the country, they are primed for continued growth in the years to come. Magellan has also created some of the most advance GPS systems for outdoor use, helping campers and hikers enjoy the favorite outdoor pastimes safely. The company has an exclusive partnership with Hertz Rental Cars that assists travelers who need to find their way around town when on vacation or a business trip.

While other companies are beginning to bring their own products to market, it will be a challenge to play catch-up with the brands named here. By selling more units and developing loyal fan bases, they are leading the way in the 21st century.

Individuals who are choosing between these companies for their next GPS device should consider the features offered by each product line as well as the price that gives them the most bang for their buck. All three have unique product designs and feature packs, so spending extra time researching each of them is well worth the effort.

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